From 2008 to 2006, James Viola was the
Marketing Director at Ducati of North America. In this position he was
responsible for an extensive list of duties.
He coordinated and spearheaded the
launch of many activities, including:
- Special events
- Program promotions
- Product placement campaigns
- Brand management operations
- Contracts support
- Mobile tours
- Digital and written publishing
He was also responsible for directing
a wide range of outside agencies to assist with marketing techniques and
agendas. One of the prime highlights of his time at Ducati was his prosperous
trade show tour, which showcased the company’s major products and brand name.
He completed the show successfully all while carefully monitoring funds and
decreasing overall expenses.
In
addition, James Viola established and implemented various introduction and training
events to highlight all products. His skills allowed the program to achieve the
objective of enhancing integrated sales, design development, and marketing
operations on a national scale.
